Shufersal, established in 1958 and part of the IDB Capital Group, is Israel’s largest retail chain, operating 270 stores nationwide, covering a total area of 540,997 square meters, and employing approximately 12,400 employees. Annual revenues in 2010 reached NIS 11.13 billion. Shufersal's Loyalty Club is the leading loyalty club in Israel with 1.4 million members. Club members enjoy cash coupons, accumulated bonuses, discounts and special offers.
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