When it comes to single sign-on and storing their personal data, subscribers trust mobile operators ahead of Facebook and Google
REDWOOD CITY, CA: Independent research conducted in the US and UK on behalf of Openwave Mobility, a software innovator enabling operators to manage and monetize mobile traffic, has found that the majority of mobile subscribers (76%) welcome help from mobile operators who can offer them sign-ins for apps and services.
Even more positively, the study found that people trust mobile operators second only to online banks when it comes to storing their personal data. This includes username/password, location, internet browsing habits, buying habits, and address. Subscribers trust their mobile operator more than social networks, search engines and government intelligence services.
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