After more than a decade of growth and addictive engagement, the combination of low-quality AI content, hostile advertising, and user fatigue is set to make social platforms less compelling, says Cade Diehm, head of research at the World Ethical Data Foundation.
Drawing on global data and user trends, Diehm predicts 2026 to be the year we all begin to tire of social media, as audiences break their doomscrolling habits and seek news, entertainment, and community elsewhere:
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