By Deryck Mitchelson, Field CISO EMEA, Check Point Software
From virtual meetings to immersive 3D customer experiences or even property tours, the Metaverse will transform the way that companies operate. Gartner predicts that by 2026, a quarter of us will spend at least one hour a day in the Metaverse for work, shopping, education, social media and/or entertainment. Some brands are already there today, such as Nike and Coca-Cola, who are using it to drive brand awareness and the purchase of physical products. With so much buzz around the Metaverse, it’s easy to see why more and more companies will start to do business there. But are they thinking about the risks? We will certainly need a different approach to security in a virtual world compared to the physical, but what will that entail? Let’s take a look at what the risks are and how to start getting prepared (because you do need to start now).
- Deryck Mitchelson, Field CISO EMEA, Check Point Software
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