DEFENCE SECRETARY DISCUSSES SHARED THREATS WITH ... » DEFENCE Secretary Michael Fallon has met key ministers in Saudi Arabia and Oman to discuss regional ... BackupVault to provide backup solutions for UK s... » London: BackupVault has recently released a valuable new service which will provide backup to the Sc... DHF Powered Gate Group expands its online safety g... » ChrisThe Door & Hardware Federation Powered Gate Group has confirmed its position as the UK's leadin... Perforce and interset deliver industry's first int... » WOKINGHAM, UK: Perforce Software and Interset have announced Perforce Helix Threat Detection, a secu... Computacenter UK named 2014 EMEA Partner Of The... » Computacenter UK has received the VCE 2014 EMEA Partner of the Year Award. The Award recognises Comp... Eurotech Computer Services partners with Datum D... » FARNBOROUGH: Eurotech Computer Services Ltd is a leading provider of information technology solution... PDF selects SearchYourCloud Enhanced Search and Se... » SearchYourCloud (SYC) has announced that PDF Solutions has selected SYC’s patented federated search ... CeBIT 2015: gateprotect to present IT security 'Ma... » Hamburg:  gateprotect GmbH, the German IT security specialist and member of the Rohde & Schwarz Grou... BAE Systems Applied Intelligence launches CommsRev... » CommsReveal provides prescriptive insights to enable operators to understand their business performa... Nuix launches "Hack It and Track It" training cour... » Nuix has added the Hack It and Track It course to its training curriculum. This course for penetrati...

CLICK HERE TO

Advertise with Vigilance

Got News?

Got news for Vigilance?

Have you got news/articles for us? We welcome news stories and articles from security experts, intelligence analysts, industry players, security correspondents in the main stream media and our numerous readers across the globe.

READ MORE

Subscribe to Vigilance Weekly

Information Security Header

SAN DIEGO, Calif.: Cubic Corporation has introduced its new corporate brand identity. The name Cubic (mathematical cube of a number) and associated Cube with the Western Hemisphere globe inside was chosen by Cubic founder, Walter J. Zable to demonstrate the company’s worldwide engineering capabilities. This rich heritage of providing engineering solutions with services worldwide continues. The new logo incorporates a globe with a worldwide picture to better reflect the global extent of Cubic’s operation and people. The updated branding includes visual elements that reflect Cubic’s heritage but also emphasize Cubic’s forward-thinking mindset, objective to achieve strong growth and drive innovation.

“Cubic delivers best in class products and now we have a redefined look to go with it. Our new corporate branding underscores and demonstrates clearly who we are and translates to Cubic’s growing portfolio of innovative technologies and services worldwide,” said Brad Feldmann, president and chief operating officer of Cubic Corporation. “Our Cubic brand is much more than just images. The way our customers experience our products is our most important brand impression. Cubic’s new brand signifies our world-wide presence and market leadership.”

Cubic’s new motto, ‘Global. Innovative. Trusted.’ was carefully crafted to reflect the Cubic of today and tomorrow:

• Global: Today, Cubic has worldwide presence in 45 countries and more than 50 percent of Cubic’s work force is located outside the United States. Cubic’s new corporate branding illustrates a more global perspective, demonstrating further commitment to expand the company's already significant international business base.

• Innovative: Cubic’s founder always pressed employees to provide state-of-the-art solutions to our customers. His legacy lives on today with innovation processes that enable and create best-in-class solutions for our customers.

• Trusted: At Cubic, we build great relationships with our customers and we want them to know that we can be absolutely relied upon and trusted.