DHF helps BBC TV's Watchdog expose rogue garage do... » Watchdog, the BBC TV consumer programme that exposes rogue traders, called on the DHF (Door & Hardwa... IGEL launches Next-Generation Universal Desktop ... » Reading: IGEL Technology has announced the introduction of its next-generation IGEL Universal Deskto... Intelliflo partners with Adapt to bring managed ... » London: Intelliflo has incorporated a managed Security-as-a-Service solution into its portfolio from... OEB: OECD Education Chief in Plea for Investment i... » A widening gap between rapid technological development and the skills necessary for the 21st century... Gallagher Mobile Connect launched » Hamilton, NZ.: Gallagher has announced the global release of its latest state-of-the-art mobile secu... Options completes major trading platform migr... » New York, London: Options has announced the successful platform migration for quantitative trading h... BeyondTrust adds File Integrity Monitoring for Uni... » PHOENIX: BeyondTrust has announced PowerBroker for Unix & Linux 9.4. PowerBroker, the most mature Un... Sopra Steria achieves AWS Financial Services Com... » London, UK: Sopra Steria has achieved Amazon Web Services (AWS) Financial Services Competency status... Intelliflo partners with Adapt to bring managed ... » London: Intelliflo has incorporated a managed Security-as-a-Service solution into its portfolio from... GOVERNMENT SUPPORTS ‘AWARDS FOR VALOUR (PROTECTION... » ir Michael Fallon, British Defence Secretary Vigilance can report that new proposals will make it...

CLICK HERE TO

Advertise with Vigilance

Got News?

Got news for Vigilance?

Have you got news/articles for us? We welcome news stories and articles from security experts, intelligence analysts, industry players, security correspondents in the main stream media and our numerous readers across the globe.

READ MORE

Subscribe to Vigilance Weekly

Information Security Header

SAN DIEGO, Calif.: Cubic Corporation has introduced its new corporate brand identity. The name Cubic (mathematical cube of a number) and associated Cube with the Western Hemisphere globe inside was chosen by Cubic founder, Walter J. Zable to demonstrate the company’s worldwide engineering capabilities. This rich heritage of providing engineering solutions with services worldwide continues. The new logo incorporates a globe with a worldwide picture to better reflect the global extent of Cubic’s operation and people. The updated branding includes visual elements that reflect Cubic’s heritage but also emphasize Cubic’s forward-thinking mindset, objective to achieve strong growth and drive innovation.

“Cubic delivers best in class products and now we have a redefined look to go with it. Our new corporate branding underscores and demonstrates clearly who we are and translates to Cubic’s growing portfolio of innovative technologies and services worldwide,” said Brad Feldmann, president and chief operating officer of Cubic Corporation. “Our Cubic brand is much more than just images. The way our customers experience our products is our most important brand impression. Cubic’s new brand signifies our world-wide presence and market leadership.”

Cubic’s new motto, ‘Global. Innovative. Trusted.’ was carefully crafted to reflect the Cubic of today and tomorrow:

• Global: Today, Cubic has worldwide presence in 45 countries and more than 50 percent of Cubic’s work force is located outside the United States. Cubic’s new corporate branding illustrates a more global perspective, demonstrating further commitment to expand the company's already significant international business base.

• Innovative: Cubic’s founder always pressed employees to provide state-of-the-art solutions to our customers. His legacy lives on today with innovation processes that enable and create best-in-class solutions for our customers.

• Trusted: At Cubic, we build great relationships with our customers and we want them to know that we can be absolutely relied upon and trusted.