20th Anniversary of VAWA: "...the decency of the A... » JB...advancing Bidenism with respect to womenfolks Watch the Video: www.youtube.com/embed/HpL-A6Z... Lord-Lieutenant of Hampshire presents Sonardyne wi... » Lord-Lieutenant of Hampshire presents Sonardyne with Queen’s Award for 6G Sonardyne International L... Rehousing TYphoon Aircraft of Number 1 (Fighter) ... » The Rt Hon Michael Fallon MP, UK Secretary of State for Defence The Typhoon aircraft of Number 1(Fi... Peplink signs distribution agreement with 4Gon » Wireless connectivity innovator and specialist wireless technology distributor form partnership UK:... Independent Scotland: Naked and Alone as UK Counte... » In the great debate on Scottish independence, little has been said by either side as to how a ‘yes’ ... Foundry in Nigeria: Investment Opportunities, Chal... » Introduction For the interest of the uninitiated and to further appreciate the subject, a definitio... ExtraHop unveils healthcare edition combining re... » SEATTLE, WA: ExtraHop Networks has announced the ExtraHop Healthcare Edition, the first and only IT ... Openwave Mobility wins seven customers in seven mo... » Operators in North America, Europe and APAC turn to Openwave Mobility to improve peak RAN capacity b... Pulsant announces expansion of largest commercia... » Reading, UK: Pulsant has announced the expansion of its well-established South Gyle tier 3 data cent... SeSys delivers 500th ATEX certified digital IP C... » UK: MOBOTIX AG has announced that SeSys, an Advanced Partner has shipped its 500th ATEX / IECEx digi...

CLICK HERE TO

Advertise with Vigilance

Got News?

Got news for Vigilance?

Have you got news/articles for us? We welcome news stories and articles from security experts, intelligence analysts, industry players, security correspondents in the main stream media and our numerous readers across the globe.

READ MORE

Subscribe to Vigilance Weekly

Information Security Header

SAN DIEGO, Calif.: Cubic Corporation has introduced its new corporate brand identity. The name Cubic (mathematical cube of a number) and associated Cube with the Western Hemisphere globe inside was chosen by Cubic founder, Walter J. Zable to demonstrate the company’s worldwide engineering capabilities. This rich heritage of providing engineering solutions with services worldwide continues. The new logo incorporates a globe with a worldwide picture to better reflect the global extent of Cubic’s operation and people. The updated branding includes visual elements that reflect Cubic’s heritage but also emphasize Cubic’s forward-thinking mindset, objective to achieve strong growth and drive innovation.

“Cubic delivers best in class products and now we have a redefined look to go with it. Our new corporate branding underscores and demonstrates clearly who we are and translates to Cubic’s growing portfolio of innovative technologies and services worldwide,” said Brad Feldmann, president and chief operating officer of Cubic Corporation. “Our Cubic brand is much more than just images. The way our customers experience our products is our most important brand impression. Cubic’s new brand signifies our world-wide presence and market leadership.”

Cubic’s new motto, ‘Global. Innovative. Trusted.’ was carefully crafted to reflect the Cubic of today and tomorrow:

• Global: Today, Cubic has worldwide presence in 45 countries and more than 50 percent of Cubic’s work force is located outside the United States. Cubic’s new corporate branding illustrates a more global perspective, demonstrating further commitment to expand the company's already significant international business base.

• Innovative: Cubic’s founder always pressed employees to provide state-of-the-art solutions to our customers. His legacy lives on today with innovation processes that enable and create best-in-class solutions for our customers.

• Trusted: At Cubic, we build great relationships with our customers and we want them to know that we can be absolutely relied upon and trusted.