Imperva in joint partnership with ActiveBase to provide first-ever Joint Data Activity Monitoring and Data Masking Solution

Written by Editorial Team | 25 August 2010

Global leader in data security, Imperva recently entered into partnership with ActiveBase, a pioneer in Dynamic Data Masking, to provide the broadest protection for sensitive data available today. Vigilance learnt that in this partnership, Imperva and ActiveBase will jointly sell and implement the full solution.

"Having ActiveBase dynamically mask sensitive data presented within application screens and development tools across production environments with no changes to applications or databases, combined with Imperva's database activity monitoring enables us to proactively prevent data leakage and comply with ever growing privacy regulations quickly and transparently," said Alon Ofek, CISO Pelephone Communications, a leader in cellular communications.

In a recent report, Gartner analyst Joseph Feiman observed that "combining elements of static data masking, IAM and DAM enable the creation of a new capability — dynamic data masking — that aims at real-time data masking, typically in production databases (for example, hiding payment card data from customer service personnel working in call centers)."

Also, Vigilance gathered that the the partnership between Imperva's SecureSphere and ActiveBase will allow joint customers to:

• Protect personal information from IT personnel and outsourced support teams when accessing production environments
• Quickly mask personal information in replications, Datawarehouse and training environments from end-users and IT personnel who do not need to see the personal information to perform their job
• Secure development environments where privileged access to sensitive data is rampant.

Amichai Shulman, Imperva’s CTO said: "Our partnership highlights a commitment to data security across the enterprise. Customers are increasingly looking for one security solution to protect data. With this partnership, customers can not only block and monitor access to data—but they can mask it as well."