Smoother customer onboarding is needed to support increasing demand for MSPs
With the global managed services market set to generate huge revenue in the next decade according to the latest report by Research Drive, managed service providers have a responsibility to aid businesses with the onboarding process as much as possible.
The global managed services market is anticipated to generate revenue of $594.8 billion by 2031, according to the latest report by Research Dive. During the estimated timeframe, the market’s growth is expected to be bolstered due to the rising adoption of cloud computing services among businesses with the aim to enter new markets more effectively, efficiently and affordably.
Utilising an MSP allows businesses to lower their IT expenditures and increase their productivity and performance via their integration of cloud computing and data analytics. Additionally, businesses and channel partners are more than ever able to redefine their managed service offerings to meet changing customer requirements, developments with AI and increasingly complex multi-cloud landscapes.
Yet such a leap integrating modern technological advancements may prove challenging and overwhelming to businesses. Whilst they need to adapt to keep up with the demands of today, MSPs can step in and do more to help ease this burden through smoother customer onboarding with their cloud landscapes and offerings.
Mark Appleton, Chief Customer Officer at ALSO Cloud UK, believes the burden of responsibility to aid in meeting the increased demand for managed services lies with making the onboarding as smooth as possible.
“Cloud is integral to every company’s IT operations. For MSPs, ensuring the migration of customers to a cloud-based marketplace platform is integral to supporting this increased demand. Onboarding can be the toughest obstacle for businesses looking to migrate their operations, thus it is the responsibility of MSPs to establish trust and set the tone when onboarding new customers.
“Quick and easy migration makes for a hassle-free transition for MSP customers. Frustrations in onboarding can easily be followed by moving to a competing provider, and so ensuring an easier transition for businesses will allow MSPs to capitalise on the growing demand, rather than be left behind.”
Appleton also stresses the importance for MSPs to prioritise their customer onboarding and experience now ahead of the significant demand for the next decade. “In addressing the customer demands now and catering to their individual onboarding needs, MSPs can begin building the necessary trust and confidence with their customers that should persevere for the years to come.
“With a solid foundation in place, MSPS can then focus on delivering the needs of customers against any rapid developments in the technology and cloud landscape that we will surely see in the next decade.”
