Myers steps up to CSO from his role as head of planning, reporting into UK CEO, Amina Folarin. His previous experience includes roles at agencies including Harrison Troughton Wunderman, where he started his career in 2002; CHI, where he helped launch its customer engagement offer; Proximity; and Loveable Consulting, his own shop. He also spent time client side with Direct Line. His accolades include being named as a Face to Watch and featuring in Campaign magazine’s 40 over 40 listing.

Barr, previously a UX consultant at OLIVER, steps into a newly created role as Head of Behavioural Science & UX. He brings a wealth of expertise in applied behavioural psychology, user experience, and technology ethics, making him instrumental in enhancing OLIVER’s client services.

Barr’s experience aligns with OLIVER's mission to deliver human-centred and data-driven solutions for clients.

Craig assumes the role of Planning Partner, stepping up from Planning Director. She is an award-winning strategist with more than 15 years in integrated planning, CRM and brand strategy roles. She recently won an Effie Award for London children’s hospice, Noah’s Ark.

The promotions are part of an ongoing growth plan and signal a commitment to evolving OLIVER’s strategic planning services, and enhancing the experiences it creates for clients.

Myers said: “I am both humbled and excited to step into the role of Chief Strategy Officer. Our mission has always been to stay ahead of the curve, and I am eager to continue driving forward-thinking strategies that benefit our clients while driving positive change.”

Amina Folarin, OLIVER UK CEO, added, “We are thrilled to see Nick and Katie step into these new roles and to welcome Alec on board permanently. Their combined expertise will undoubtedly elevate our strategic offerings, helping us deliver even more impactful results for our clients.