LONDON, UK: NuData Security has announced its partnership with The National Anti-Organized Retail Crime Association (NAORCA). Through this affiliation, NuData Security and NAORCA will utilise their combined strength to combat the global epidemic of organised retail crime.
NuData Security uses a new approach to traditional fraud detection by focusing on verifying good users and protecting the customer experience.
Growing threat: Industry experts estimate the cost of organised retail crime in the United States alone to be $30-$40 billion a year – and climbing.
Fighting against fraud: Founded in 2012, NAORCA has a global membership of more than 3,000 and provides consulting and training services, as well as other resources.
Verify the good user behind the device: NuData Security harnesses the power of behavioural and biometric analysis to accurately identify the human behind the device. With this information, clients are able to identify and eliminate bad behaviour without impact to the customer experience.
NAORCA, founded in 2012, is comprised of a wide swath of stakeholders from the retail, security and law enforcement sectors. Advisors include John Mearls, director, global asset protection, PayPal and Scott Ziter, Director of Asset Protection from the Golub Corporation.
Michel Giasson, CEO, NuData Security, said: "The data breach landscape continues to expand, and traditional fraud detection methods clearly aren't working. By harnessing the power of enhanced device identification, passive biometrics and behavioural analytics, NuData Security helps our customers verify the user behind the device. We're looking forward to working with NAORCA in the fight to make the Internet a safe place to work and play."
Christopher McGourty, Executive Director, NAORCA, added: "A new generation of organised retail crime calls for new strategies and tactics. To do this, we work alongside businesses and law enforcement, with the goal of making a global impact. We welcome this collaboration with NuData and believe its unique approach to fraud detection and prevention will be a valuable asset in our fight."
