INTRODUCTION
Top 3 reasons why companies fail to deliver exceptional customer experiences – 1) Some companies try to cut costs of not having a call centre where customers can talk to humans which or course reduces costs but costs even more in customer satisfaction meaning customers are susceptible to moving to competitors. 2) Contrary to beliefs, a company doesn’t have to be 100% perfect all the time but when at fault, acknowledge it, fix it and customers will love you for it. 3) Only rewarding new customers can send existing customers elsewhere especially when teaser ‘introductory’ offer rates disappear.
- LOUISE OGBOGU
- Industry News
- Posted On