Other key stats include:
- 85% of consumers seeking out information about the security of a mobile app before using it
- UK consumers can be won over by better protection and even become advocates; 92% said they’d be willing to promote security-conscious brands with visible forms of advocacy
- Prevention not cure: 80% favour pre-emptive anti-fraud measures as a must
- Nearly all (97%) UK consumers now believe that protecting their privacy when using mobile apps is essential
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