Netacea research reveals the high cost of unwanted bot traffic
Manchester, UK – 11th August 2021—Netacea, the bot detection and mitigation specialist, today announced results from a new report that reveals the high price that businesses pay because of bot traffic.
According to survey respondents, automated bots operated by malicious actors cost businesses an average of 3.6% of their annual revenue. For the 25% worst affected businesses, this equates to at least a quarter of a billion dollars ($250 million) every year.
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